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Empty seats ... locals didn't warm to the costly ticket prices for City-Country.
If the ARL Commission decides to stick with City-Country, it could do worse than look to France for inspiration according to Mark Gasnier.
Gasnier was proud to represent City Origin twice in the early 2000s and he believes the game still has value, particularly to up and coming players like Boyd Cordner and Curtis Sironen.
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But with the lowest crowd in the concept's history turning up to support the game in Coffs Harbour on Sunday, Gasnier says the way the game is promoted and ticketed needs a radical revamp.
Others have pointed to the AFL - a rival code that consistently attracts big crowds - as the example to follow, particularly as affordable family tickets are at the core of the game's ticketing policy.
But having spent time playing Top 14 rugby in France, Gasnier believes the 15-man game on the Continent has got the formula perfect.
"Ever since I returned from Paris I've believed we don't throw the fishing line out enough for families to come to football," Gasnier told foxsports.com.au.
"And by that I mean, the mindset for big games is wrong. Over in France, when they take the big games to the big venues, they lower the ticket prices and budget for a big crowd.
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"It's pretty cheap in Europe as it is but to give you an idea, we moved six home games to Stade de France, which is the equivalent of ANZ Stadium. For 42 Euros, that could get two adults and three kids in.
"So anything under 60,000 in the crowd was a loss, but anything over 60,000 was a profit. The lowest crowd we had was 74,000."
In other words, make a full house your priority and work back from there. The revenue will look after itself.
Like many critics of the City-Country concept, Gasnier believes the powers that be have lost sight of the reason the game is still being played.
It's for country people. Not for lining the pockets.
"Let's go back to the whole purpose of City-Country," Gasnier says.
"It's to take the game out to the bush, it's to let the players go to schools and promote rugby league so that rugby league's still at the forefront of young kids' minds out in the country.
"On top of that, the game should just be a bonus.
"I know City and Country Rugby League are trying to generate some income but now they don't have to.
"We've got a system in place where the Commission governs everything. I think we should really work on a break-even business model for City-Country.
"Ticket prices should be valued at whatever they need to break even. I'm sure $50 or $30 is too much.
"I think they should also have a cordoned off area for all those little kids and they should have a free pass. The mum and dad might have to pay $15 a head but they're not going to care.
"It's like if you host an event, rather than thinking profit, profit, profit, you've got to think well hold on, to a certain extent I want these people to come back.
"You want them to walk out and think that was a good event, you know what I'm going to come back next time. That's what it's all about.
"Right now there's a mindset that you take as much as you can and generate as much profit as you can because it looks good on the balance sheet but it leaves a bitter taste in a lot of people's mouths."
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