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WESTS Tigers players including captain Robbie Farah were stripped down and covered in body paint for a new advertisement.
Promoting the club's 2014 membership drive, the painted players were then let loose on the unsuspecting public in Balmain coffee shops and pubs.
The commercial took all day to shoot.
Each player had three artists working on them for 90 minutes to apply the body paint in the team's Concord changing rooms.
The Tigers are hoping for a far improved performance in 2014 following a disappointing 15th-place finish this year.
Much of the pressure will fall on young gun Luke Brooks, who features in the commercial and will take over as key playmaker from Benji Marshall, who has left the club to play Super Rugby with the Auckland Blues.
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