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LANCE Franklin told Sydney coach John Longmire why he wanted to play for the Swans at a secret meeting in January, 2013.
The meeting was held at the home of Swans chief executive Andrew Ireland and was attended by Ireland, Longmire, Franklin and Franklin's manager Liam Pickering.
Seven Sydney officials kept football's $10m secret before the stunning coup leaked out two days after Hawthorn's premiership victory over Fremantle — some nine months after the January meeting.
Franklin, who maintained he did not make a decision until after the premiership win, told Hawks' coach Alastair Clarkson on the Tuesday after the Grand Final that he was accepting a nine-year free agency offer from the Swans.
Pickering first contacted the Swans in October 2012, just weeks after Hawthorn lost to Sydney by 10 points in the Grand Final.
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At the formal meeting in January, Sydney did not need to convince the superstar Hawk to come to Sydney. Rather, Franklin had to tell Sydney why he wanted to come.
"We deliberately didn't try to sell the club," Ireland said in an interview for Footy14 magazine, available on Saturday.
FOR BUDDY'S FULL EXCLUSIVE INTERVIEW, GET THE FOOTY14 MAGAZINE
"Sometimes you try to convince someone to come but in this case we really wanted to hear from Lance why he wanted to come."
Franklin said he did not break AFL rules in talking to Sydney when he did.
"I was a free agent and I wanted to have a look around and there's nothing wrong with that,'' Franklin said.
"It's what the players voted for and we got, so I thought `why not'.
"I was impressed having a chat with Horse (Longmire) and Andrew Ireland, and from there I sat on it for a little bit."
Lance Franklin and Alastair Clarkson embrace. Picture: Wayne Ludbey, Source: News Limited
Longmire said the key question for Franklin was why he wanted to come.
"From our view, clearly we want to stay at the top by being competitive against the best teams in the competition," Longmire said.
"I'm of the view we were at our very, very best two years ago and we snuck over the line in the last 35 seconds of the (Grand Final).
"I went away thinking, what a great effort but we have to get better. We have to be relentless. We see Buddy helping us being competitive."
Franklin signed the most lucrative contract in football, committing for nine years on a total salary of about $10 million.
About mid-2013, Ireland told a small group at Sydney — head of football Dean Moore, chairman Richard Colless, chairman-in-waiting Andrew Pridham, football official Jason Ball and co-captain Jarrad McVeigh — of the impending explosive signing, and detailed how the contract would work.
The massive deal was put to Pickering by Ireland around Round 19, just four weeks before the start of the finals.
Asked what Pickering's response was, Ireland said: "I think Pickers thought it was a solid offer."
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